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XDC_2: Las Vegas

XDC_2: Las Vegas

XDC rocked the world in Nov 2015 when they put on the first drone race as a spectator sport. Two months later, they asked us to partner with them for XDC_2 in Downtown Las Vegas at the Zappos headquarters.

Services

  • Live Event Promotion
  • Event Website UX, UI Design, and Development
  • Digital Marketing
  • Organic Social Media Marketing
  • On-Site Livestream Support

Results

  • 29% CONVERSION RATE ON PAGE
  • 300%+ GROWTH IN PILOT REGISTRATIONS
  • 300%+ GROWTH IN SPECTATOR TICKET SALES
  • 4,000 NEW FANS ON SOCIAL MEDIA
  • 5 MILLION VIEWS / ORGANIC REACH

This project presented us with the unique challenge of an extremely compressed timeline. We were brought in to build a complete digital experience three weeks before their event was to take place. We constructed a marketing, media creation, and web strategy in the first 5 days. In the following 2.5 weeks we grew their social media by over 4000 followers without the use of paid ads.  

Once our campaign was underway, we held a 29% conversion rate on the website  (industry average is 1.06%), increasing ticket sales and pilot registrations by 300%.

Media